Your website is your most important marketing tool. It is the hub of your online business presence. If its been awhile since your website was built, you should consider a website redesign. When you have a fresh website that is informative, functional and attractive, it gives you an amazing amount of confidence. You know that anytime a user visits your site, day or night, they will have a great experience seeing all that you have to offer, and they will hopefully get a flavor for what sets you apart from your competition. Below are some thoughts about why you might need a redesign.
1. Your site is not responsive (mobile friendly)
According to recent statistics, over 50% of all web traffic occurs on mobile devices. That means users are checking out your site on their phones and tablets, so its really important that your site be responsive… meaning that the content and images automatically resize to make your site readable on mobile devices. Pull up your site on your phone and take a close look, and ask friends to do the same and tell you about their mobile user experiences on your site.
2. Your competition is attracting more visitors
You know who your competitors are. Have you done a Google search to see how you rank along with your competitors? You can also type in your competitor’s URL to a service like SpyFu and take a peek at their performance. Peruse their website and see what works and what doesn’t, taking note of what they’re doing that you’re not.
3. Your content is outdated
Let’s face it, we live in a fast paced world, and our business has to keep up with the changes. Are your products and services up to date? Removing old blog posts, updating statistics, and uploading fresh images are some of the ways to freshen up your website.
4. Your web master has disappeared
This happens more often than you think. Have you been left out in the cold with no way to update your website? You should consider a website redesign if your web master is no longer available, or if your site is built on an outdated CMS (content management system). The CMS we use is WordPress, one of the most popular and friendly platforms, and we can even train you or your employees how to make updates on your own.
5. Your analytics don’t look so good
Hopefully, you are using the free tools from Google Analytics to track your users and their behavior. When we create a custom website or do a redesign, we set up Google Analytics for our client, and we can work with them on SEO (search engine optimization) to draw the ideal customers to their website. Much of the important SEO work is done during content creation, so a professional redesign will set you up for success right out of the gate.
A Website Redesign Takes Careful Planning
A website redesign might just be what you need to jumpstart your business! If you would like a consultation to explore the possibilities and/or develop a strategy for your redesign, reach out to a web design agency you trust.